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Nintendo of America, Inc. ("Nintendo") faces a new patent infringement lawsuit in the Western District of Washington, regarding the camera lenses included in its Nintendo DSi handheld gaming systems. The lawsuit, filed on May 24, 2011, accuses Nintendo of infringing United States Patent No. 6,888,686, owned by Plaintiffs Milestone Co., Ltd. and Satoshi Do.
Continue Reading...Activision licensed the Gibson trademark and trade dress in November 2006 in connection with Guitar Hero's "custom guitar controller peripheral." Activision paid a one-time fixed license fee to cover the term of the license and Gibson agreed to help promote the Guitar Hero product.
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Brands and Video Games: Three Steps for Finding a Perfect Match
Step 2: Balancing Interests in User Interaction
Brands and Video Games: Three Steps for Finding a Perfect Match
Step 1: Analyzing Attributes of Prospective Partners